Tom Barberi’s Legacy to Legalize Adulthood in Utah!
Scroll down for information on the
Tom Barberi Tailgate at the University of Utah
Saturday, November 12th, 2022
In celebration of Utah’s own “Little Prince of Fun”
The Tom Barberi Tailgate
Memorial Installation
will be held on
Saturday, November 12th, 2022
Celebrate the legacy of Tom Barberi at the tailgate before the University of Utah football game against Stanford for libations and laughs.
When: 2 hours prior to kick off before the Utah/Stanford game.
Where: U of U Tailgate Lot - Grassy hill area located just east of Guardsman Way.
Join us as we hail, “Utah by five!”
The Tom Barberi
‘Voice of Reason’
Scholarship in Communication
“Warning: This column may cause thinking!” -Salt Lake Tribune, The Barberi! column title printed on September 22, 1985
University of Utah Department of Communication Scholarship
In 2022, an endowed scholarship was established with the University of Utah Communications Department to support undergraduate students who have an interest in broadcasting, media, or journalism. In honor of Tom Barberi’s legacy of being the “voice of reason,” this scholarship will be awarded to students dedicated to promoting critical thinking and disrupting the status quo. Preference will go to students who are curious about current events, and are willing to tell stories of interest that will carry on this legacy in media.
To participate in honoring Tom’s legacy through supporting future journalists and dogged civil investigators, please consider a gift towards the Tom Barberi ‘Voice of Reason’ Scholarship in Communication.
Broadcasting from Utah’s airwaves from 1971 to 2015.
KALL 910 radio to Utah Car Cents 1280 The Zone
In 2005, Tom Barberi was inducted into the Utah Broadcasters Hall of Fame. Former Salt Lake Tribune Editor James E. “Jay” Shelledy, now a member of the nonprofit Tribune’s board of directors stated, “He pushed a little bit. He teased Utah in a good way, but he was always kind.”
When he left KALL, Barberi had the longest run of any Utah radio personality doing a daily show at a single station.
About
Tom Barberi loved Utah. He loved Utah the way a convert is often a more fervent congregant than those born into a religion. He loved Utah starting with his first trip in 1971. Courting Tom to give up radio at KLIV San Jose, the KALL 910 station manager drove him up to the capitol building. Tom looked over the beautiful Salt Lake Valley and declared, "This is the place!"
His mission to Legalize Adulthood in Utah all began in The Garlic Capitol of the World, Gilroy, California March 21, 1943. He was born to Sal and Anita Barberi on a prune farm where he loved to play with his pet chicken Petey and tried to stay out of his older brother Norman's way.
At 18, he walked into the San Jose City College football coach's office and informed him that he wanted to join the football team. Tom also informed him that he had never actually played football before. It was a firm "no", but Tom came to practice anyway -every day- until coach finally relented. He went on to play defensive linebacker for Idaho State University and Cal Poly until injury forced him to hang up his cleats and pick up a microphone.
From top-of-the-hour time checks at KEEN San Jose to weekends at KOAG Arroyo Grande and the KSLY "Good Guy" in San Luis Obispo, he honed his skills of wisecracking and spinning the hits. Tom's big break came with the morning show at KLIV in San Jose. His radio name was 'Tom Berry' because station management in their infinite wisdom thought 'Barberi' was too ethnic. His great work at KLIV caught the ear of KALL 910, so Tom packed up his headphones and headed to Salt Lake City.
The loves of Tom's life were radio and football, so finding himself at KALL 910 home of the University of Utah Utes was the perfect match. The one problem he saw was the lack of fan support for the school. Hard to believe there was a time only a few hundred people would show up for Ute games. Tom suggested a radio station promotion that introduced a football tradition he learned in California – tailgating. From selling a few dozen tailgating tickets for $1 to the 50,000+ fans that now pack Rice-Eccles stadium every week…you have Tom Barberi to thank for that vision.
From 1971-2003 on KALL, Tom not only drew attention to Utah athletics, but he also shined a much-needed light on Utah politics and culture. No cow too sacred, no politician untouchable, Tom worked toward Legalizing Adulthood in Utah. He not only did this through his radio show, he also wrote a weekly column in The Salt Lake Tribune for 18 years and was a regular contributor to City Weekly and Salt Lake Magazine. TV stints included The Whine Cellar and Corner Table.
Generations of Utah radio listeners looked to the Barberi Show for a laugh and his unique spin on the day's news to help them get where they needed to go and give them something to talk about when they got there.
July 4, 1976, fell on a Sunday. The official Utah celebration of the Bicentennial occurred on Saturday the 3rd. Tom thought that was absurd, so he organized the KALL Radio Bicentennial People's Parade on the 4th, as it should be. Almost 7,000 Utah fans showed up with homemade floats and decorated vehicles parading from downtown up to the capitol…which was closed because it was Sunday.
Rush Limbaugh, Don Imus, and Larry King were just some of the contemporaries with which The Tom Barberi Show was listed in Talkers Magazine's list of the 100 most important talk shows in the nation. 2005 saw Tom inducted into the Utah Broadcaster's Hall of Fame..
Tom always said his favorite day of the week was Monday. He couldn't wait to get back behind the microphone to talk to all of you. Thank you for being there to listen.
Tom Barberi
March 21, 1943 - December 24, 2021
Utah by 5….trust me! Ciao!
